90 Day Challenge
Built BadAss in 90
A 90-Day Hormone-Focused Strength + Metabolism Rebuild Designed to Have You Feeling Strong, Energized, and Badass by Spring Break
If you’ve been feeling tired, heavy, stuck, and unlike yourself — you’re exactly who this challenge was created for.
This isn’t another crash diet.
This isn’t a 30-day detox.
This isn’t a program that asks you to push harder when your body is begging for balance.
BADASS 90™ is a full reset.
A rebuild.
A return to your strongest, clearest, most badass self.
WHY BADASS 90™ WORKS (WHEN EVERYTHING ELSE HAS FAILED)
Most people try to lose weight by:
❌ Eating less
❌ Doing more cardio
❌ Cutting carbs
❌ Training harder
❌ Ignoring stress
❌ Ignoring hormones
❌ Ignoring recovery
And then they wonder why they’re exhausted, inflamed, and stuck.
BADASS 90™ fixes the internal systems that keep you from losing fat, gaining strength, and having stable energy.
This challenge rebuilds your:
✔ Hormones
✔ Metabolism
✔ Gut health
✔ Stress response
✔ Sleep
✔ Strength
✔ Consistency
✔ Identity
When your body works, results follow.
WHO THIS IS FOR
BADASS 90™ is designed for:
Women & men 30+
Moms, dads, busy professionals
Ex-athletes who feel “off”
High performers struggling with fatigue or weight gain
Anyone who feels stuck despite dieting, cardio, or “being good”
People who want to FEEL better, not just look better
Those ready to stop starting over
If you want to feel energized, clear, strong, and confident by spring break — this is your challenge.
WHAT MAKES BADASS 90™ DIFFERENT
1️⃣ Personalized Nutrition (Blood-Type + Hormone-Supportive)
We support your metabolism and hormones — not wreck them.
Nutrition is tailored to:
Blood type
Hormonal needs
Metabolic response
Gut health
Stress
Lifestyle
No starvation. No guesswork. Just alignment.
2️⃣ Optional Blood Work + Hormone Testing
We test so you don’t have to guess.
Options include:
Full blood panel
Hormone markers
Thyroid & metabolic markers
Inflammation & nutrient deficiencies
We identify the real issues and build a plan that actually works.
3️⃣ Gut & Nervous System Reset
Because fat loss requires safety.
We address:
Cortisol regulation
Digestion + bloating
Inflammation
Sleep + recovery
Nervous system repair
When your body feels safe, your body transforms.
4️⃣ Real Coaching + Real Accountability
This isn’t an app-only challenge.
You get:
Direct coach access
Weekly check-ins
Loom video feedback
Group support
Clear standards
Daily structure
Consistency becomes easy when the environment supports you.
WHAT YOU GET
Customized hormone-supportive nutrition plan
Personalized strength + movement plan
Gut repair + digestive protocol
Hormone & metabolism optimization
Optional blood work + lab review
Supplement guidance
Weekly check-ins + Loom video coaching
Accountability + community
A maintenance strategy after 90 days
Direct access to your coach
This is a 90-day internal and external transformation.
THE 3-PHASE STRUCTURE
PHASE 1 — RESET (Days 1–30)
Reset hormones, gut, metabolism, stress.
Results:
Reduced bloating
Stable energy
Better sleep
Less cravings
Improved digestion
PHASE 2 — REBUILD (Days 31–60)
Rebuild metabolism, strength, and discipline.
Results:
Visible physical change
Fat loss + strength gain
More confidence
Habits turn automatic
PHASE 3 — RETURN (Days 61–90)
Return to a higher standard.
Results:
Identity shift
No rebound
Sustainable lifestyle
A new baseline
A clear path into BUILT BADASS™ (if desired)
PRICING
BADASS 90™ — THE RESET
90-Day Transformation Challenge
💰 $1,000 total
(One-time payment. Lab testing billed separately based on your needs.)
WHY SPRING BREAK TIMING MATTERS
Spring Break arrives whether you’re ready or not.
This challenge makes sure you arrive:
✔ Leaner
✔ Stronger
✔ Energized
✔ Clear
✔ Confident
✔ Badass
No panic dieting.
No rushing.
Just results that last.
🔥 APPLY NOW
90 days from now, you’ll meet a version of yourself you haven’t seen in years.
Who do you want to be when that day arrives?
👉 [APPLY FOR BADASS 90™]


Client Feedback
Read what my clients say about their transformative experiences
"I didn’t realize how disconnected I was from my body until Sterling helped me reclaim it. Not only did my hormone symptoms calm down, but I feel powerful — like the version of me I thought I lost after kids. Her holistic approach changed everything. I’ve never felt more balanced… or more badass."
Lissy J.
Illinois
"The biggest surprise for me was how much my mood and energy changed once my hormones were supported. Sterling’s workouts make me feel strong, and her guidance makes me feel balanced. I didn’t think both were possible — but here we are. This program is magic."
Emily D.
New York
