90 Day Challenge

Built BadAss in 90

A 90-Day Hormone-Focused Strength + Metabolism Rebuild Designed to Have You Feeling Strong, Energized, and Badass by Spring Break

If you’ve been feeling tired, heavy, stuck, and unlike yourself — you’re exactly who this challenge was created for.

This isn’t another crash diet.
This isn’t a 30-day detox.
This isn’t a program that asks you to push harder when your body is begging for balance.

BADASS 90™ is a full reset.
A rebuild.
A return to your strongest, clearest, most badass self.

WHY BADASS 90™ WORKS (WHEN EVERYTHING ELSE HAS FAILED)

Most people try to lose weight by:

Eating less
Doing more cardio
Cutting carbs
Training harder
Ignoring stress
Ignoring hormones
Ignoring recovery

And then they wonder why they’re exhausted, inflamed, and stuck.

BADASS 90™ fixes the internal systems that keep you from losing fat, gaining strength, and having stable energy.

This challenge rebuilds your:

Hormones
Metabolism
Gut health
Stress response
Sleep
Strength
Consistency
Identity

When your body works, results follow.

WHO THIS IS FOR

BADASS 90™ is designed for:

  • Women & men 30+

  • Moms, dads, busy professionals

  • Ex-athletes who feel “off”

  • High performers struggling with fatigue or weight gain

  • Anyone who feels stuck despite dieting, cardio, or “being good”

  • People who want to FEEL better, not just look better

  • Those ready to stop starting over

If you want to feel energized, clear, strong, and confident by spring break — this is your challenge.

WHAT MAKES BADASS 90™ DIFFERENT

1️⃣ Personalized Nutrition (Blood-Type + Hormone-Supportive)

We support your metabolism and hormones — not wreck them.
Nutrition is tailored to:

  • Blood type

  • Hormonal needs

  • Metabolic response

  • Gut health

  • Stress

  • Lifestyle

No starvation. No guesswork. Just alignment.

2️⃣ Optional Blood Work + Hormone Testing

We test so you don’t have to guess.

Options include:

  • Full blood panel

  • Hormone markers

  • Thyroid & metabolic markers

  • Inflammation & nutrient deficiencies

We identify the real issues and build a plan that actually works.

3️⃣ Gut & Nervous System Reset

Because fat loss requires safety.

We address:

  • Cortisol regulation

  • Digestion + bloating

  • Inflammation

  • Sleep + recovery

  • Nervous system repair

When your body feels safe, your body transforms.

4️⃣ Real Coaching + Real Accountability

This isn’t an app-only challenge.

You get:

  • Direct coach access

  • Weekly check-ins

  • Loom video feedback

  • Group support

  • Clear standards

  • Daily structure

Consistency becomes easy when the environment supports you.

WHAT YOU GET

  • Customized hormone-supportive nutrition plan

  • Personalized strength + movement plan

  • Gut repair + digestive protocol

  • Hormone & metabolism optimization

  • Optional blood work + lab review

  • Supplement guidance

  • Weekly check-ins + Loom video coaching

  • Accountability + community

  • A maintenance strategy after 90 days

  • Direct access to your coach

This is a 90-day internal and external transformation.

THE 3-PHASE STRUCTURE

PHASE 1 — RESET (Days 1–30)

Reset hormones, gut, metabolism, stress.

Results:

  • Reduced bloating

  • Stable energy

  • Better sleep

  • Less cravings

  • Improved digestion

PHASE 2 — REBUILD (Days 31–60)

Rebuild metabolism, strength, and discipline.

Results:

  • Visible physical change

  • Fat loss + strength gain

  • More confidence

  • Habits turn automatic

PHASE 3 — RETURN (Days 61–90)

Return to a higher standard.

Results:

  • Identity shift

  • No rebound

  • Sustainable lifestyle

  • A new baseline

  • A clear path into BUILT BADASS™ (if desired)

PRICING

BADASS 90™ — THE RESET
90-Day Transformation Challenge

💰 $1,000 total
(One-time payment. Lab testing billed separately based on your needs.)

WHY SPRING BREAK TIMING MATTERS

Spring Break arrives whether you’re ready or not.
This challenge makes sure you arrive:

Leaner
Stronger
Energized
Clear
Confident
Badass

No panic dieting.
No rushing.
Just results that last.

🔥 APPLY NOW

90 days from now, you’ll meet a version of yourself you haven’t seen in years.
Who do you want to be when that day arrives?

👉 [APPLY FOR BADASS 90™]

Client Feedback

Read what my clients say about their transformative experiences

"I didn’t realize how disconnected I was from my body until Sterling helped me reclaim it. Not only did my hormone symptoms calm down, but I feel powerful — like the version of me I thought I lost after kids. Her holistic approach changed everything. I’ve never felt more balanced… or more badass."

Lissy J.
woman in white crew neck shirt smiling
woman in white crew neck shirt smiling

Illinois

"The biggest surprise for me was how much my mood and energy changed once my hormones were supported. Sterling’s workouts make me feel strong, and her guidance makes me feel balanced. I didn’t think both were possible — but here we are. This program is magic."

man in brown leather jacket smiling
man in brown leather jacket smiling
Emily D.

New York

★★★★★
★★★★★